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The latest on health-related content
Is Your Health Content Harming Patients?
The real-world impact of the health content you publish is a critical consideration in an era increasingly plagued by misinformation. Unreliable health content can lead to dire consequences, including patient harm or even deaths. This can result in irreparable harm to your brand. The most important consideration for avoiding causing litigation and harm is to…
Hiring a Medical Writer is Like FLipping a coin: How to Avoid the Gamble
Hiring a medical writer often feels like a risky gamble, with the potential to either dramatically enhance or harm your brand's reputation. It is important to reduce this risk as much as possible by focusing on writers with medical licensure, real-life clinical experience, and marketing acumen. There are some common yet disastrous pitfalls that your brand must avoid. The most important of these is…
The ROI of Quality Health Content: What Content Marketing Managers Need to Know
Understanding the nuanced ROI of quality health content is crucial for content marketing managers, as it not only drives direct metrics like traffic and conversions but also enhances brand reputation and customer loyalty. To ensure high ROI, it's essential to measure key performance indicators, maintain rigorous editorial standards, and …
How to Scale Your Health Content Without Sacrificing Quality
As a content marketing manager, you must constantly balance the need to produce more content against the imperative to maintain its quality. When it comes to health-related content, the stakes are inherently high. The information you provide can influence decisions that affect the well-being of your readers. Misinformation or poorly researched content can damage your …